How Apple Music could save the music industry without even trying
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- Tuesday, 30 June 2015
Back in April 2003, Apple reinvented the music industry with the introduction of the iTunes Music Store. Although the iTunes Store wasn't the first attempt at selling licensed music online, it was far and away the best platform — mostly because of the broad participation of the music labels, but also because of Apple's seamless end-to-end ecosystem based around the iPod.